The books

Disciplined EntrepreneurshipBook & Workbook

Both books explain in detail the strategy and tools used by MIT students, startup founders, and corporate teams to build new ventures or more efficiently bring innovative products and ideas to market.

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The Disciplined Entrepreneurship Toolbox

Stay ahead by using the 24 steps together with your team, mentors, and investors.

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The author

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

More about Bill

Disciplined Entrepreneurship is changing the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. This book dispels that myth and shows how innovation-driven entrepreneurship can be broken down into discreet behaviors and processes which can be taught to the intelligent, hardworking, people using this book.

Presenting an easy to understand and implement a proven framework that is both comprehensive and integrated. This approach consists of 24 steps which include:

  • Market segmentation
  • Quantify the value proposition
  • Define your core
  • Map the process to acquire a paying customer
  • Define your business model and pricing strategy
  • Test key assumptions, develop a product plan, and more.

This book is designed as an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products. Serial entrepreneurs with deep experience in a particular field or industry will also find this 24-step guide useful to more efficiently bring products to market.

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Where to buy English editions

International editions

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