These Kids Will Put a Dent in the Universe: MIT 2021 delta v Teams & Demo Day Presentations
0 Comments5 Minutes
The MIT delta v Demo Day is always my favorite day of the year. It is a chance to see the best of the best at MIT in entrepreneurship crystalize their one-year journey in entrepreneurship and it also welcomes the next wave of students who will be on the stage the next year.
The Decision-Making Unit: The Who-is-Who of Your B2B Sales Process
Martin Giese & Matthias Hilpert
0 Comments12 Minutes
The challenge in B2B sales is that a company is not a single entity, like an actual human. It’s not the company that decides on buying your solution – it’s the humans within the company. And these humans can have conflicting interests and perspectives regarding your product.