The author

A serial entrepreneur, MIT professor, and author, Bill Aulet is changing the way entrepreneurship is taught and practiced around the world.

Bill Aulet

A longtime successful entrepreneur, Bill is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of Practice at the MIT Sloan School of Management. He is changing the way entrepreneurship is understood, taught, and practiced around the world.

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DISCIPLINED ENTREPRENEURSHIPExpanded & Updated

10 year edition

Published on April 2, 2024, this book is a significantly upgraded and expanded version of the international best-selling entrepreneurship book published in 2013. It assimilates 10 years of additional experience using the methodology and takes this proven approach to the next level.

It includes new and updated content, worksheets, examples, and additional resources that did not appear in the original edition or workbook.

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Startup Tactics

Building on the ideas presented in the bestselling Disciplined Entrepreneurship, Paul Cheek delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics―like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products―that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:

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Disciplined Entrepreneurship Expanded & Updated editions

  • English (in United States): Kindle, Hardcover.
  • English (in Europe): Hardcover.
  • We will update the list with international editions once they are published.

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