Step 1a
Primary Market Research
PMR is the fuel that will drive the process of the 24 Steps. It is a crucial skill for every entrepreneur to have.
It is not easy, especially at first, and you will only get better by doing it. But also know there is a large body of work that can guide how to do PMR well. Never stop doing PMR because the day you stop doing it is the day your company starts to die.
Videos
Worksheets
Examples
Content will be published as it becomes available.
Topics
Content will be published as it becomes available.
Books
By Giff Constable and Tom Fishburne
Very easy read and yet packed with practical knowledge about how to do interviews.
By Giff Constable and Tom Fishburne
The sequel to the bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments.
By Rob Fritzpatrick
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea.
Other Resources
User Innovation with Professor Eric von Hippel
Excellent, easy way to get knowledge from the originator of the concept. Great content and examples make the fundamental concept easy to understand and apply. Extensive information is available for free download.
Elaine Chen’s portfolio of primary market research materials
Elaine was on the MIT faculty and our go-to practitioner for doing primary market research. She has a long history of doing ethnographic research and using it to build products, both working at startups and as a consultant to other startups. Here is a list of her easy-to-read yet very practical materials:
Other articles
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.
