New DE Book: Disciplined Entrepreneurship for Climate and Energy Ventures
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

A new DE Book?! Yes, to add the special considerations for a critical area for entrepreneurship—climate and energy.
When you thought I was gone, I am back with another DE book, co-authored by my colleagues at MIT, built on over a decade of work! This sounds like just what the world needs, another book on entrepreneurship?!?!?!? Well, actually, there is a very good reason.
This book provides significant value to a specific group of entrepreneurs because the OG DE book deals with general first principles of entrepreneurship, but then there are substantial additional considerations for deep tech entrepreneurs, particularly in the Climate and Energy space. This space is not just significant economically, but from a societal perspective, it is arguably the moral imperative of our generation. As such, anything we can do to help this group of bold entrepreneurs become more successful is of extremely high importance.
What are some of those differences, you might ask, and I have some examples.
- For instance, what do you do when your end product is a low-margin commodity and there is nothing you can do about it? At the end of the day, energy comes down to an undifferentiated unit called “joules”.
- What do you do when to be successful, you have to scale your company? Well, that is a lot different when in this area as compared to having an enterprise software or consumer technology company.
- What do you do when you can’t just be lean to launch? That is not an option when not only is it a capital-intensive business, but it will probably take decades to achieve significant market penetration. In fact, you are going to have a raise a ton of money to be able to “play in this game of poker”? The financing is much more complicated than just bootstrapping and selling some stock (i.e., equity financing). You have to be much more sophisticated. What do you do when you cannot disintermediate the entrenched players because circumventing the grid or the network of oil pipelines or building factories is not feasible? It is simply not an option. You have to be much more sophisticated and work with and through them.
- What do you do when the customer demands reliability and low cost, and to achieve this, there are extensive and extremely complicated supply chains? You have to take your entrepreneurship skills to the next level.
- What do you do when, no matter what you might wish, there will be regulatory and political considerations involved because people consider access to energy a right, and it is potentially a life-threatening situation? What if there are crucial national security considerations?
Dang, my head is about to explode, and yours should be too.
Energy and climate entrepreneurship is super hard, but as I mentioned above, it is also arguably the moral imperative of our generation. If the earth is burning up and unlivable, not many of the other businesses we build will really matter.
But what can we do? If only there were a guide to help us.
Where there is!!! That is why there is a new DE book.
Available to order right now is the new “DE for Climate and Energy Ventures”. It is in the same format of the DE books you have come to value – easy to read, fun, accessible but also simultaneously providing the reader with systematic and rigorous step by step guidance on how to keep making progress every day… and like the previous versions, it is based on over a decade of iteration at MIT in the class room to create a proven framework to dramatically increase your odds of success and guide you at any step of the process.
So, what are you waiting for? Order now and order for your friends as a great holiday gift, and let’s make this a better world, a better place, while making great companies. The power of disciplined entrepreneurship!
Visit www.DE4CEV.com for more information on the book, or order it here.
You can also read below the forward I wrote for the book, which sets the context:
Foreword
On May 6, 2005, MIT President Susan Hockfield announced in her inauguration speech that climate was the moral imperative of our generation.1 She was going to marshal the vast resources of MIT to address this challenge. One of those assets was our excellence in entrepreneurship.
After decades as an entrepreneur in the information technology (IT) sector, I was surprised by the lack of entrepreneurial activity in the energy sector. Irrationally overconfident (a trait of many entrepreneurs), I thought this was going to be easy. I would just take the refined principles I had learned and apply them to the energy sector, and we would have this sorted out within a year. So, I set out to do my first solo, brand-new-from-the-ground-up course at MIT in the fall of 2007, then called simply “Energy Ventures.”
Oh, was I wrong!
After a systematic analysis of the industry and the challenge, I realized that energy was drastically different. My former MIT colleague and later U.S. Secretary of Energy Ernie Moniz summed up the situation perfectly in just two sentences: “The energy industry is a multi-trillion dollar per year, highly capitalized, commodity business, with exquisite supply chains, providing essential services at all levels of society. This leads to a system with considerable inertia, aversion to risk, extensive regulation, and complex politics.”
The dynamics driving exponential innovation in this sector are different than those in software technology. The end product is often a commodity (such as a kilowatt-hour of electricity), and the industry is extremely capital-intensive. It takes decades for breakthrough innovations to be adopted in the market. Disintermediating the existing players is often not a feasible strategy; you have to work through them. Solutions needed to focus more on price than value, and they definitely need to scale to be meaningful.
Then, there is the fact that energy is an essential service to society and has very direct links to policy and politics. At the micro level, it is often perceived as a right rather than a privilege, which has ramifications at the macro level. At the government level, energy and climate are two of the strongest factors driving national security and economic well-being. While “energy independence” is a term fraught with issues, it is still a powerful topic for political leaders. There is no escaping regulation.
I realized that traditional venture capital, which is a fit for the IT sector, is ill-suited for energy. I wrote about this in my August and October 2007 articles “What’s Wrong with Energy Investing?” (Parts I and II)3, which I must say, with some humble brag, hold up pretty damn well. I wrote them around the peak of Cleantech 1.0 investing. VC investors did not do well at that time, but there were plenty of investors who made money scaling wind power. Unfortunately, many VCs ran away from energy and blamed the sector, not the framework in which they were analyzing and building companies.
But the important question I faced while designing an academic course is: What should the future climate and energy entrepreneur do to be successful? After a tremendous amount of thought and testing hypotheses, I realized, along with my colleague (and course co-founder) Tod Hynes, that there are key components of the battle-tested Disciplined Entrepreneurship framework that easily transfer.
Our course has run continuously since its 2007 launch. Well over 600 students have taken it, and we have seen how they have done in the real world. Our teaching team expanded to include Frankie O’Sullivan, who brought an incredible depth of expertise on the technical side to the team; Libby Wayman, who adds expertise based on her firsthand experience in government and large corporations; Jacqulyn Pless, who joined as an instructor and shared her wisdom on economics, policy, and innovation; and finally, Ben Soltoff, who added a new perspective that included rich experience and expertise in climate and being a thoughtful writer (don’t underestimate that when documenting what you are learning and writing a book!). A series of tremendously talented teaching assistants have also helped run the course.
The result is a framework that we have found to work, and we have the evidence to show it. Over 60 companies have directly come out of the class, and they have raised at least $2.3 billion in funding and created more than 2,500 jobs. There have also been at least 116 CEOs and co-founders who have come through the course over the years. Several students have gone on to start their second and even third companies. These alumni companies have raised at least $5 billion and created more than 4500 jobs.
Is it an algorithm? Is it perfect? Is it done? The answer to all of these questions is definitely no. It will be forever evolving, but I am sure what we are offering in this book will contribute significantly to the corpus of knowledge about how to teach and do entrepreneurship, or simply call it innovation if you want, because it does not need to be tied to startups in this incredibly important field. In fact, I can think of nowhere else where innovation is more important. We need more innovative leaders in large government, corporate, and non-profit organizations who can run through brick walls to make the change needed for economies to adapt to the changing climate and stop making the problem even worse.
Lastly, as we have seen with the foundational Disciplined Entrepreneurship framework, we can start to apply artificial intelligence and create tools that will even further accelerate our ability to innovate, but first, we must refine the methodology. To write the prompt libraries, you first need a proven framework. That is what we are offering here for the first time.
That is our goal in this book—to share a practical guide for building climate and energy ventures—and I am confident you will find it helpful. We look forward to others building off this to solve the singularly most fundamental challenge of our generation, as President Hockfield laid out over two decades ago now.
Bill Aulet
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
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Feedback is the Breakfast of Champions, Especially When Coming from Experts
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Things change so fast in entrepreneurship that the day you truly believe, the day you have truly figured it out, and stop listening to others, is the day you start to become irrelevant.
That’s why I sent my esteemed colleague at MIT Sloan, John Hauser, a chapter from the Expanded and Updated Disciplined Entrepreneurship book. I wasn’t looking for a pat on the back. I was looking for the truth. And John delivered the kind of feedback that makes you take things to a whole other level.
First, I should introduce John. He is the Kirin Professor of Marketing and Head of the Marketing Group at the MIT Sloan School of Management. He is one of the founders of the field of Marketing Science and was Editor-in-Chief of the academic journal Marketing Science from 1989 to 1995. He is a living legend.
The chapter I sent over was on Primary Market Research. I thought it was pretty solid. John thought it was “extremely well written and valuable for entrepreneurs.” Great start. Then came the real value: six specific suggestions that fundamentally shifted how I think about customer research.
This is what happens when you work with world-class colleagues. You think you know something, and then someone shows you the blind spots.
Warning, this might sound a bit academic, but it is well worth reading.
The Transcript Revolution
First up: recording interviews and using transcripts. Most entrepreneurs I work with are still scribbling notes like they’re back in college. That’s how I do it. John’s point was significant: respondents rarely object to being recorded (in Massachusetts, you just need to ask for permission), and the advantages are massive.
When you’re conducting a customer interview, you’re already doing mental gymnastics. You’re listening, probing, watching body language, steering the conversation without leading the witness. Add frantic notetaking to that cognitive load and something’s going to give, usually the quality of the interview itself.
Even when you record and transcribe, anyone reading those transcripts will miss about half the opportunities buried in there. That’s why he encourages at least two people to read every transcript. And today’s software, including Zoom, produces excellent transcripts automatically.
But that is not all. There are structured ways to uncover customer needs from transcripts. This isn’t just about capturing what was said; it’s about systematically mining those conversations for insights that even the interviewer might have missed in the moment.
Experiential Interviews Beat Focus Groups
His next point was on a topic that I agree with him but he expressed it so much more forcefully. It was regarding focus groups. Too often, entrepreneurs love the idea of getting a bunch of potential customers in a room for instant insights. Except it doesn’t work that way.
John’s argument is elegant and data-driven. An Experiential Interview (EI) is about experiencing the experience of the customer. But here’s the math that drove the point home powerfully: two 30-minute EIs give you as much insight as one 60-minute focus group. But EIs are radically easier to execute. You can do them at the customer’s place of consumption. They’re easier to schedule. You don’t need special logistics. And most importantly, John can train students to conduct good EIs. Focus groups require serious training because you need to make sure everyone talks, not just the extroverts.
The Learning Curve Is Steep (And That’s OK)
Here’s where John told a story that every entrepreneur needs to hear. He recalled working with entrepreneurs who were debriefed after conducting EIs. They were enthusiastic. They thought they had learned a ton. Then John and his team read the transcripts. The customer rarely spoke. The interviewer had done all the talking, and the customer had simply politely confirmed everything. Textbook confirmation bias was playing out in real time.
The good news? With training, these same entrepreneurs got much better. There’s a learning curve, and it’s steep, but it’s climbable. This matters because too many entrepreneurs give up after their first few customer interviews produce garbage results. They think customer research doesn’t work. Neither is true. Like any skill worth having, it takes practice and coaching.
The Interviewer Guide: Topics, Not Questions
This one hit close to home because I’ve made this mistake myself, and I implicitly recommend it in the chapter. The natural tendency is to write an Interviewer Guide as a series of questions. Seems logical.
John spends considerable time in his 15.821 course rewriting interviewer guides. Why? Because a Q&A format limits the interview to your a priori questions. A good EI should explore new opportunities you hadn’t even thought about yet. Second, a Q&A format is boring for the respondent. People don’t want to be interrogated. They want to talk about things they’re enthusiastic about. A good IG is a list of topics to explore, not a script to follow.
This shift from questions to topics sounds subtle, but it’s transformational. It changes the entire dynamic from extraction to exploration.
Breaking the Ice with Metaphor Elicitation
Some people are natural conversationalists. Most aren’t. That’s why John begins interviews with something called Metaphor Elicitation. These don’t just break the ice. They get customers talking about deep thoughts and feelings they would not otherwise express. This is the kind of technique that separates professional customer research from amateur hour. It’s not enough to just ask people questions. You need to create the conditions for them to share things they didn’t even know they were thinking.
Affinitization: Structure Before Importance
The final suggestion was about what to do when your EIs identify hundreds of customer needs. Most people’s instinct is to immediately start ranking them by importance. John’s take: structure is more valuable than importance rankings for idea generation, and affinitization can be done faster and at lower cost than large-sample surveys.
But here’s the twist: have customers do the affinitization, not your team. Why? Because your team will naturally sort customer needs as they build the product. But customers sort them as they use the product. Those are fundamentally different perspectives.
The Real Takeaway
Here’s what I want every entrepreneur reading this to understand: customer research is not a checkbox exercise. It’s a disciplined process that requires training, practice, and constant refinement. John’s feedback reminded me that even when you think you know something well enough to write a chapter about it, there’s always another level of depth to explore. Always someone who can show you the nuances you missed.
That’s why I asked John to read the chapter. Not because I needed validation, but because I needed to be challenged. I needed someone who has spent decades mastering customer research to tell me where my blind spots were. And he did, with six suggestions that transformed not just the chapter, but how I think about listening to customers.
If you take away one thing from this post, let it be this: find your own John Hausers. Find the people who will give you tough, specific, actionable feedback. Don’t just collect cheerleaders; collect truth-tellers. That’s how you get better. That’s how your work gets better. That’s how entrepreneurship as a discipline gets better.
And maybe, just maybe, record your next customer interview and have two people read the transcript. You’ll be amazed at what you discover.
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
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Nine Traits of Successful Entrepreneurial Teams
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Summer has the perception of a time for relaxing, but the opposite is true for entrepreneurship at MIT. Great companies, and more importantly, great entrepreneurs, are developed in the summer in our delta v program, where the students get to work full time on their ideas with the full support of our staff. This is the time when they make the greatest progress.
Who, you might ask, makes the most progress and has the most success in creating new, scalable, and impactful companies? What are their traits?
While there is no cookie-cutter algorithm and will never be for this, as I reflected this summer with two decades of experience now, I am comfortable identifying 9 major traits that make teams successful. There are exceptions, but the great entrepreneurs and companies that come out of our program share these characteristics:
- Focus on Organization Rather than Product: In our classes, we ask our students, “Are you building a feature, a product, or a company?” A feature is something you will license to someone who has a product. A product is something that you will probably end up selling to a company with a broader vision. The broader vision will be represented by a portfolio of products that serve a customer base. A company is focused on solving customer problems and helping them realize new opportunities. Frederic Kerrest, who founded Okt, always talked about creating an iconic company, and he did! Okta became one of our first decacorns. Don’t get me wrong, he talked about how to make a great product that solved customers’ challenges with regard to cloud computing, but that was a means to an end. Don’t get me wrong, you must develop great products that create unique and meaningful value, but falling in love with your product (or a technology) as opposed to falling in love (and obsessing over) solving a customer problem is one of the most common and limiting mistakes entrepreneurs make. Successful long-term entrepreneurs focus on building a great company, which is a bar higher than just a great product.
- Raison D’Être: There should be a driving mission behind why the team is starting a company that is personal. Why is the world going to be a better place because of this company? And do you really, really care so much about it that you would do it for less money? If it is just about making money, that is mercenary and what I would call “profiteering,” which is not entrepreneurship that is going to sustain through the hard times … and there will be hard times. You would be willing to do what your company is going to do for less money and be damn proud of what you are doing; otherwise, it will not last and grow. Elliot Cohen founded PillPack for personal reasons after watching what his family had to go through with regard to medication. There were many dark days, but what kept him and the team going was the mission, even when there were more profitable job opportunities for him and his team. In the end, it turned out to be a huge financial success, but that was not why they set out to create PillPack, and what kept them going during the tough times.
- Bias to Action: The single necessary and sufficient condition for a business is a paying customer; it is not a business plan. Yes, I am not one of those crazy people who say just build stuff and you don’t need a plan. You need a plan, but it only gets you so far. You need a plan to develop intelligent hypotheses but rapidly test them. At all costs, avoid analysis paralysis. When in doubt, do something. As Marc Randolph, co-founder of Netflix, said in his iconic book That Will Never Work, no matter how long you spend sitting around talking, what you think is true is not, or is at least wildly incomplete in so many ways. You have to develop a plan (which DE helps you with in an efficient and effective manner), but you have to quickly get out into the marketplace and test things with potential customers to get the real truth. The balance between thought and action is a critical component of successful teams.
- Ability to Laugh at Oneself: As mentioned, no matter how smart you are, you will be wrong and miss what you don’t know. So, a critical component of success for entrepreneurs and entrepreneurial teams is to be able to laugh at oneself and admit you were wrong and pivot and then keep going, but even faster and with more conviction. Great entrepreneurs learn from their mistakes. You learn more from failure than success. Don’t take yourself too seriously, or it will kill you, your team, and your company.
- Tough Conversations: The hardest part of new companies is the people aspect. Ask anyone who has ever done one, and they will tell you. Again, no matter how much you try a priori, there will be unknowns about your team that will have to be resolved. There is no team ever that was just a Candyland of blue skies, sunshine, rainbows, butterflies, and unicorns. There will be business disagreements, changing personal situations and requirements, personality conflicts, and equity splitting conversations. Can the team do this in a way that they come out of it stronger? These never end, and the team has to build up the capability to address conflicts and disagreements, or it will be like a whale that keeps getting slowed down by harpoons until it dies.
- Embrace Adversity and Change: Does your organization have the antifragile mindset, skill set, and way of operating to get better from adversity? Adversity should be embraced as making the new venture stronger. An example of this is Dr. Jon Bloom, who founded Podimetrics, talks about how losing a business plan competition and not getting $100K in non-dilutive funding was a devastating blow to his team very early on in its life cycle, but it turned out to be the best thing that could have happened. The $100K was not going to make or break the company (which has gone on to great success), but it was a test of how committed the team was for the long term and to build the confidence to be creative to survive. One of the great things we did at our center was this Antifragile Speaker series, and if you haven’t seen it, I highly recommend it.
- People Want to Help You: This is one that lots of people want to have, but it is hard to attain. It requires deep authenticity and true willingness to be a committed community member, even when it might not seem to be in your interest. We all know these people as they are the ones that we want to help, and they are always there to help us when we need it. Not sure how they do it, but they do. They will hate me calling them out in this regard because they are much more servant leaders but recent cohort members like Bruce Crawford, Mike Sanchez and MJ Antonini are people like this whom staff and the other cohort members and staff just want to help because they always go out of their way to help others, but still find a way to get their own work done. Their plans and commitment levels were like others, but they enjoyed higher levels of success because they had built a true fan base that wanted to help them. Turns out that good deeds can be paid back in multiples if done properly and authentically. Nice people can finish first.
- Love the Game: I will always remember when Nagarjuna Venna showed up at my office five years ago and asked if he could help out at the Trust Center. He had been involved in our programs, but we had lost touch in the intervening years, and I thought he was just looking to get involved to find his next gig or maybe looking for a job at our center. When I found out that he had co-founded the wildly successful BitSight, I was a bit shocked and asked why he was looking to help us out for nothing in return. Shouldn’t he be out playing gold or being a VC now? He looked at me and said simply, “I could, but I love this game too much.” He was doing it just because he loved being around and helping entrepreneurs. There is something beautiful about the process of entrepreneurship that you must embrace. It is messy and incredibly hard. It is frustrating and tests you like nothing else, but is rewarding beyond words when done right. As Remington Hotchkiss said in a video at the end of our one-week fully immersive program at MIT EDP, which makes me cry or at least tear up each time I watch it, said, “There is being alive and there is living.” Entrepreneurship makes one’s life so much more meaningful, so embrace the grind and the pain or the “suck” as some say. Love the game, not just the results. We don’t stop entrepreneuring because we get old, we get old because we stop entrepreneuring.
- Competitive Streak: The great ones also have an underlying constructive competitive streak, too, that stokes the fires to get to another level. Yes, great entrepreneurs are great community members and help out others, but you can also be a competitor seeking to be the best. These two can coexist. Every single one of the examples I have mentioned above has this as well.
These are the top common traits that I have come to see as making for great teams and long-term success. They are not completely discrete and actually overlap, and I could give much more depth on each and examples, but I hope this starts a productive dialogue on how to make better entrepreneurs, because we really need them.
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
Sign up for our newsletter
New DE Book Coming Later This Year
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

After many years of work, the next Disciplined Entrepreneurship book is with the publishers now and will be coming out later this year. It dates back over a decade now, when we started to apply the Disciplined Entrepreneurship methodology to the all-important Climate and Energy sector. It turns out that the first principles applied, but there were additional dimensions to consider, and the sequencing might change a bit.
After running the course on this topic and getting feedback from hundreds of students, as well as dozens and dozens of guests and instructors, we are ready to publish.
We are pleased to share the Disciplined Entrepreneurship for Climate and Energy Ventures: 24 Steps to Build Solutions for People and the Planet cover (now available for pre-order). While the content is now basically locked down, the “final final” editing and formatting is not (which includes the invaluable and much cherished illustrations), so as this becomes more finalized, we will be putting more of the content up here in the upcoming months.
But for now, I am comfortable sharing my Foreword and a few of the testimonials from people who have seen the materials.
Enormous thanks to all the students who have taken the class and contributed to this effort, as well as the many, many guests and mentors over the past almost two decades (too many to try to name here, but know we are extremely appreciative of all of you). A whole other level of thanks is due to the three masterful and committee core instructors who stayed with the course to deliver it and keep improving it each year, co-authors Tod Hynes, Frankie O’Sullivan, and Libby Wayman. Most of all, I want to thank Ben Soltoff, who came in a few years ago to the Trust Center with a complete devotion to this topic and has taken the initiative to make the book happen as the lead author.
Foreword to the Book “Disciplined Entrepreneurship for Climate and Energy Ventures: 24 Steps to Build Solutions for People and the Planet”
On May 6, 2005, MIT President Susan Hockfield announced in her inauguration speech that climate was the moral imperative of our generation. She was going to marshal the vast resources of MIT to address this challenge. One of those assets was our excellence in entrepreneurship.
After decades as an entrepreneur in the information technology (IT) sector, I was surprised by the lack of entrepreneurial activity in the energy sector. Irrationally overconfident (a trait of many entrepreneurs), I thought this was going to be easy. I would just take the refined principles I had learned and apply them to the energy sector, and we would have this sorted out within a year. So, I set out to do my first solo, brand-new-from-the-ground-up course at MIT in the fall of 2007, then called simply “Energy Ventures.”Oh, was I wrong!
After a systematic analysis of the industry and the challenge, I realized that energy was drastically different. My former MIT colleague and later U.S. Secretary of Energy Ernie Moniz summed up the situation perfectly in just two sentences: “The energy industry is a multi-trillion dollar per year, highly capitalized, commodity business, with exquisite supply chains, providing essential services at all levels of society. This leads to a system with considerable inertia, aversion to risk, extensive regulation, and complex politics.”
The dynamics driving exponential innovation in this sector are different than those in software technology. The end product is often a commodity (such as a kilowatt-hour of electricity), and the industry is extremely capital-intensive. It takes decades for breakthrough innovations to be adopted in the market. Disintermediating the existing players is often not a feasible strategy; you have to work through them. Solutions need to focus more on price than value, and they definitely need to scale to be meaningful.
Then, there is the fact that energy is an essential service to society and has very direct links to policy and politics. At the micro level, it is often perceived as a right rather than a privilege, which has ramifications at the macro level. At the government level, energy and climate are two of the strongest factors driving national security and economic well-being. While “energy independence” is a term fraught with issues, it is still a powerful topic for political leaders. There is no escaping regulation.
I realized that traditional venture capital, which is a fit for the IT sector, is ill-suited for energy. I wrote about this in my August and October 2007 articles “What Wrong with Energy Investing?” (Parts I and II), which I must say with some humble brag, hold up pretty damn well. I wrote them around the peak of Cleantech 1.0 investing. VC investors did not do well at that time, but there were plenty of investors who made money scaling wind power. Unfortunately, many VCs ran away from energy and blamed the sector, not the framework in which they were analyzing and building companies.
But the important question I faced while designing an academic course is: What should the future climate and energy entrepreneur do to be successful? After a tremendous amount of thought and testing hypotheses, I realized, along with my colleague (and course co-founder) Tod Hynes, that there are key components of the battle-tested Disciplined Entrepreneurship framework that easily transfer.
Our course has run continuously since its 2007 launch. Well over 600 students have taken it, and we have seen how they have done in the real world. Our teaching team expanded to include Frankie O’Sullivan, who brought an incredible depth of expertise on the technical side to the team; Libby Wayman, who adds expertise based on her firsthand experience in government and large corporations; Jacqulyn Pless, who joined as an instructor and shared her wisdom on economics, policy, and innovation; and finally, Ben Soltoff, who added a new perspective that included rich experience and expertise in climate and being a thoughtful writer (don’t underestimate that when documenting what you are learning and writing a book!). A series of tremendously talented teaching assistants have also helped run the course.
The result is a framework that we have found to work, and we have the evidence to show it. Over 60 companies have directly come out of the class, and they have raised at least $2.3 billion in funding and created more than 2,500 jobs. There have also been at least 116 CEOs and co-founders who have come through the course over the years. Several students have gone on to start their second and even third companies. These alumni companies have raised at least $5 billion and created more than 4500 jobs.
Is it an algorithm? Is it perfect? Is it done? The answer to all of these questions is definitely no. It will be forever evolving, but I am sure what we are offering in this book will contribute significantly to the corpus of knowledge about how to teach and do entrepreneurship, or simply call it innovation if you want, because it does not need to be tied to startups in this incredibly important field. In fact, I can think of nowhere else where innovation is more important. We need more innovative leaders in large government, corporate, and non-profit organizations who can run through brick walls to make the change needed for economies to adapt to the changing climate and stop making the problem even worse.
Lastly, as we have seen with the foundational Disciplined Entrepreneurship framework, we can start to apply artificial intelligence and create tools that will even further accelerate our ability to innovate, but first, we must refine the methodology. To write the prompt libraries, you first need a proven framework. That is what we are offering here for the first time.
That is our goal in this book—to share a practical guide for building climate and energy ventures—and I am confident you will find it helpful. We look forward to others building off this to solve the singularly most fundamental challenge of our generation, as President Hockfield laid out over two decades ago now.
Bill Aulet
Early Testimonials for the Book “Disciplined Entrepreneurship for Climate and Energy Ventures: 24 Steps to Build Solutions for People and the Planet”
What I learned in the Disciplined Entrepreneurship framework has helped me found and build two successful climate and energy companies. This framework has been my road map, and I recommend it to all.
—Alex Wright-Gladstein, CEO and founder of Sphere. Co-founder of Ayar Labs.
In my quest to address the dual challenge, I have looked far and wide to find the best methodology. I found it in this Disciplined Entrepreneurship approach, and we have successfully brought it to Texas. I strongly believe it should be adopted globally, and we intend to help facilitate this.
—David Baldwin, Partner at SCF Partners: Energy Service and Technology Investments, Co-Founder of OpenMinds and TEX-E
People often say that there is no 'playbook' for building new ventures in the climate & energy space. That changes today with the arrival of this singular new book that distills the hard-won lessons learned in the trenches over the last almost 20 years by the teaching team at MIT’s Climate & Energy Ventures course. A bible for aspiring entrepreneurs who want to save the planet and make a lot of money while they’re at it.
—David Danielson, Former US Assistant Secretary of Energy Efficiency & Renewable Energy; Co-Founder, ARPA-E; Partner, Breakthrough Energy Ventures; Founder of MIT Energy Club as well as MIT Energy Conference
It was the Climate and Energy Ventures class at MIT that showed me that there was a systematic way to build and evaluate these types of companies. These lenses, as well as the discussions in the classes, have been invaluable to me as a global investor with a focus on sustainability and impact investing for the last 15+ years.
—Shahazwan (Juan) Harris, current Head of Strategic Investments, EPF Malaysia, and former Executive Director, Investments, Khazanah Fund (Malaysia)
I’m not sure my start-up company would have made it without these frameworks—but I know for certain it wouldn’t have achieved the same level of success. The prescriptive, actionable guidance in this book is unmatched for anyone building a climate or energy company. For me, Disciplined Entrepreneurship was a true north star.
—Oliver Stahl, founder and CEO of Entelios AG
When I launched my energy startup Kurion—later acquired by Veolia—I faced countless challenges. The frameworks now clearly laid out in this book were my guideposts, giving me the confidence and structure to reach both success and impact. After years of working closely with founders from zero to exit, the authors have distilled their insights into this invaluable resource, tailored towards energy ventures. I can’t recommend this highly enough.
—Gaëtan Bonhomme, PhD • Co-founder & CTO, Kurion and Partner, Breakthrough Energy Ventures Europe
Disciplined Entrepreneurship for Climate and Energy Ventures is more than a guide—it’s a catalyst for action. At Greentown Labs, we witness daily the relentless drive and ingenuity of climate and energy entrepreneurs transforming bold ideas into real-world impact. This book captures that spirit, offering actionable frameworks and insights that empower innovators to navigate the complex journey from concept to scalable solution. What sets this book apart is its tailored focus on the unique challenges and opportunities within the climate and energy sectors. By addressing sector-specific hurdles and leveraging proven methodologies, it provides a clear roadmap for entrepreneurs aiming to make a meaningful difference. It’s an empowering blueprint for anyone committed to harnessing entrepreneurship as a force for meaningful, lasting change.
—Georgina Campbell Flatter, CEO, Greentown Labs
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
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The Most Accomplished “MBA” in the World
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

This past week culminated one of the most enjoyable and memorable projects of the year for me. Let me give you some context first.
Back in the 1980s, when I was just getting started in the computer industry and the business world, working at IBM, I was assigned to work in the extraordinarily exciting area of personal computers as it was just starting to blow up. I saw for the first time what entrepreneurship was about (there was very limited understanding of tech entrepreneurship before this), and the leaders in the field of entrepreneurship included Bill Gates (Microsoft founder), Steve Jobs (Apple founder), and Mitch Kapor (Lotus Development founder). I found it all so fascinating, but the person that I was most inspired by was Kapor because of not just his technical chops and product excellence, but also his personal values and the way he built an organization. He was my inspiration to pursue an entrepreneurial career later.
While not as well known as the others, he went on to achieve enormous success as a founder of tech companies and other related organizations, an investor, a social activist, and a community builder (he does not get enough credit for what he has done for revitalizing the Kendall Square and Oakland communities to be economically much more vibrant than they would have been otherwise, but I digress). In summary, Mitch was not just an inspiration to me but a kind of hero. While this is true, it should be noted that it did me no good when I went to him to raise money for SensAble Technologies (my second company). After I presented to him, he gave us great advice that I never forgot, but he also gave us no money. But my admiration, however, was not diminished.
So, this year, when I invited him to give the prestigious Doriot Lecture at MIT and he accepted, I joked that it might be a problem that he never graduated from MIT, where he had gone for his master’s degree from the MIT Sloan School of Management. To my surprise, he responded seriously that he was very close to graduating when he left and that he just needed two more courses to complete the requirements. Well, Mitch was not going to come back and take two classes, but he could get the equivalent credits by doing a thesis. After many iterations with the right MIT people to review options (note: MIT does definitively NOT give out honorary degrees, so this had to be earned), we settled on a thesis topic of “Impact Investing.” Working with other faculty here, I served as his thesis advisor, and I am proud to say that last week, on May 29, 2025, at the age of 74, Mitch Kapor got his master’s degree. Technically, it was not an “MBA,” as MIT did not give such degrees back when he was initially enrolled, but he did earn an MSMS (Master of Science in Management Studies), which is the equivalent.
So last week, Mitch walked and got his degree and addressed his class, and I am quite sure he was the oldest and most accomplished “MBA” graduate in the world this year. I know he and his wife, Freada Kapor Klein, were proud as it closed an open loop in his life, but I also know I was beyond proud and honored to be part of this process. It was a full circle for me as well. Life works out in magical ways sometimes. So, Mitch, welcome back formally to the MIT community, but I would argue that with your values, you have always been part of it.
Below is a summary of his very interesting thesis from NotebookLM, where I have taken out all the references and made it more accessible to the practitioner. There is also a link to the full thesis (with Mitch’s permission) for those who are interested. As mentioned above, MIT proudly and stubbornly has never had legacy admissions or honorary degrees, so even Mitch had to earn it, as you will see. Many thanks as well to the many people at MIT over the past year who helped make this amazing thing happen, including Leslie Owens, Dan Gormley, Maura Herson, Dena Patterson, Kathy Hawkes, Georgia Perakis, and Mark Gorenberg.
Understanding Gap-Closing Investing: A Practitioner’s View
Summary of Mitch Kapor’s MIT MSMS Thesis – May 2025
Gap-closing investing is presented as a distinctive model of early-stage venture capital that deliberately seeks to address systemic inequalities while aiming for strong financial returns. Developed by Dr. Freada Kapor Klein and Mitchell Kapor through Kapor Capital, this approach identifies tech startups focused on closing gaps in access, opportunity, and outcomes for low-income communities and communities of color. It integrates social impact objectives directly into the investment strategy, rather than treating impact as a secondary consideration.
The ethical roots of values-based finance can be traced back centuries through religious traditions, including Jewish principles of justice and responsibility in economic life and Protestant movements like Quakers and Methodists who established ethical restrictions on financial activities, particularly avoiding the slave trade and harmful industries. This evolved into formal Socially Responsible Investing (SRI) funds in the 1970s, driven by social movements and a desire to align investments with principles of peace, justice, and environmental care.
The term “impact investing” emerged more formally in 2007-2008 to unify approaches aimed at measurable social and environmental outcomes alongside financial returns. While SRI and early venture capital developed largely independently, gap-closing investing represents a convergence, integrating values-based goals into the private market of venture capital.
Beyond CSR and ESG: A Strategic Focus on Systemic Impact
A key distinction for practitioners is how gap-closing investing differs from Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks.
- CSR is often seen as a reputational strategy, typically involving philanthropic activities separate from core business operations3031. It tends to focus on inputs like donations rather than measurable systemic change.
- ESG integrates social and environmental factors into financial analysis, primarily as a tool for managing material risks and assessing long-term sustainability for shareholders. While more rigorous than CSR, it may not explicitly address the root causes of inequality or prioritize outcomes for historically excluded populations. Measurement focuses on corporate-level metrics (e.g., emissions, board diversity).
- Gap-Closing Investing is fundamentally focused on dismantling structural barriers and generating both financial returns and social progress for underserved communities. Impact is core to the business model and investment thesis. The focus is on community-level outcomes, such as jobs created or gaps narrowed, and it views affected groups as active co-creators. It seeks to redirect capital to overlooked areas and people, arguing that structural inequality creates market inefficiencies that can be addressed by smart, mission-driven capital.
This framework argues that gap-closing uniquely centers systemic impact as a core investment goal, challenging the perception that impact investing is inherently concessionary.
Practical Application: Mitigating Structural Barriers Through Investment
Gap-closing investing views persistent structural barriers in areas like education, employment, healthcare, and access to capital not just as social problems but as market inefficiencies where value is being overlooked. Investing in companies that directly address these barriers becomes a pragmatic strategy to unlock value.
Examples from the sources illustrate this:
- In education, companies like Numerade are supported for democratizing access to high-quality STEM education for underserved communities, addressing inequities caused by unequal funding and resource disparities in schools.
- In employment, companies addressing biased hiring processes are funded. Interviewing.io is an example that uses anonymous technical interviews to ensure candidates are evaluated solely on skills, mitigating biases related to background or pedigree, and helping to expand the talent pipeline.
- In healthcare, investing in solutions like Zócalo Health, which provides culturally tailored care to the Latino community, addresses disparities in access and outcomes.
This approach recognizes that traditional systems often fail to identify talent and potential effectively, particularly among marginalized groups, and seeks to correct these failures through targeted capital allocation.
Rethinking Talent: “Distance Traveled” and Inclusive Sourcing
A core tenet of gap-closing investing is a fundamental rethinking of how talent is assessed, challenging the “myth of meritocracy” in tech and venture capital. This myth suggests success is purely based on individual merit, ignoring systemic biases and unequal access to resources and networks. Traditional VC often relies on “pedigree” – degrees from elite universities or experience at prestigious firms – which can perpetuate existing privilege and overlook highly capable founders from non-traditional backgrounds.
Gap-closing investing prioritizes “distance traveled” instead. This metric considers the hurdles and barriers an individual has overcome (e.g., poverty, racism, isolation) as indicators of resilience, determination, and unique insight. The belief is that those closest to a problem often have the deepest understanding and the motivation to build effective solutions. Founder-market fit is viewed through the lens of lived experience and “entrepreneurial outrage” – the drive stemming from personal encounters with injustice. Ruben Harris, co-founder of Career Karma, is cited as an example of a founder whose journey overcoming barriers provided the insight and drive crucial for his gap-closing business. This concept is also gaining traction in other fields like college admissions and employment, where it’s seen as a more equitable way to assess potential than traditional metrics.
A practical application of this is the explicit rejection of relying on “warm introductions”. While traditional VCs use warm intros for vetting and managing deal flow, this practice reinforces exclusionary networks and privileges the well-connected over potentially more promising, yet less connected, founders. Kapor Capital instead uses an open online submission portal, ensuring all founders are evaluated through the same preliminary process, prioritizing the merit of the idea and team based on gap-closing potential rather than network access.
Diversity as an Outcome, Driven by Approach and Team
The sources emphasize that the high degree of diversity observed among founders in Kapor Capital’s portfolio (70% across funds, increasing in recent vintages) is not the result of setting diversity quotas or prioritizing founder identity (gender, race, etc.) as an explicit selection criterion. Instead, it is a direct by-product of the gap-closing investment approach itself.
By focusing on business outcomes that close gaps for marginalized groups, Kapor Capital naturally identifies and invests in businesses often founded by individuals who have direct experience with the problems they are solving. A stark example cited is turning down a startup with Black founders developing a robot bartender (seen as gap-widening) but being open to investing in a company, regardless of founder identity, that provides fresh produce in underserved neighborhoods (seen as gap-closing). Similarly, a women-led startup targeting affluent consumers would be considered gap-widening, despite the founders’ identity.
Furthermore, a critical factor in achieving a diverse portfolio is having a diverse investment team. Diverse teams bring broader networks, increasing the likelihood of encountering founders from underrepresented backgrounds (Broadening the Top of the Funnel). They also challenge traditional “pattern recognition” in VC, bringing different lived experiences and perspectives that help recognize non-traditional signals of potential and spot overlooked value (Pattern Recognition vs. Pattern Breaking). Finally, diverse teams can help counteract inherent biases in the investment decision-making process itself, leading to a more equitable evaluation of talent and potential (Bias Reduction).
Assessing Impact and Challenging the Concessionary Myth
Gap-closing impact assessment is embedded in the investment process, focusing on whether a company meaningfully reduces disparities for target communities. It looks for businesses with built-in impact in their products or services.
Impact is assessed before investing (who benefits, is it measurable, does impact scale?) and tracked post-investment alongside financial KPIs. Metrics vary by sector but include user demographics and outcome data (e.g., wage increases, educational attainment). Qualitative stories are integrated to provide context.
This approach directly challenges the widespread belief that impact investing is inherently “concessionary” – meaning it requires sacrificing financial returns for social good. Kapor Capital’s performance is presented as evidence against this myth. Their first fund (2011 vintage) reportedly achieved top-quartile returns among early-stage venture peers when measured in 2018, with IRRs and TVPI metrics exceeding industry benchmarks. Reach Capital, another impact-focused firm, also demonstrates strong performance with successful exits, suggesting returns and impact can be mutually reinforcing, especially when addressing large, underserved markets.
The sources argue that this performance suggests that the perception of concessionary outcomes may be rooted in biases that undervalue overlooked markets and entrepreneurs. By reframing impact as a source of strategic advantage, gap-closing investing shifts the narrative and challenges the idea of a necessary trade-off between positive impact and uncompromised returns. While more studies are needed, the data available from firms like Kapor Capital provides strong reason to question the conventional wisdom.
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
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Studying the Effect of AI Tools (Orbit/JetPack) on the Entrepreneurial Education Process
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Each academic year, I am asked to supervise theses for students at MIT. Still, I am quite reluctant to do this because I am not a researcher, and I am much more interested in the practical application of entrepreneurship. I deeply respect good translational research that uses rigorous analysis to evaluate and guide practice.
This academic year, I had a very strong student, Billy Dale, who convinced me that his thesis topic exploring the role AI could play in the entrepreneurial process, including the entrepreneurship education context, was something that not only would be interesting but also could be concrete (considering our significant investment in the Orbit/JetPack tool). In fact, with my interests already percolating in this area, he convinced me to be his thesis advisor and got me truly excited about the work.
Last week, he turned in his thesis, and it was even better than I had hoped for, and I am delighted (with Billy’s permission, of course) to share it with you all now.
My printed-out copy of his thesis has highlights of key points and notes all over it, and I wondered how I would summarize it most effectively for you… And then I realized there was a great way to do that. Use AI as an assistant. So, attached is a summary I did in collaboration with NotebookLM by Google (if you don’t use this, you should). It is another awesome AI tool. I have also attached the full thesis for those who want more details and to see the data.
This thesis captures systematically, comprehensively, and rigorously the developments we had been seeing anecdotally over the past 18 months.
I want to give enormous credit to Billy Dale for pushing for this thesis and then following through. It is a great contribution to all important dialogue now about how to use AI in the field of entrepreneurship. Also, a huge shout-out to Doug Williams, who has been the leader in making the Orbit/JetPack platform what it is today, and who also spent countless hours with Billy getting the data. Props also to Paul Cheek and the other developers of JetPack, including but not exclusively Alfredo Garcia, Navroop Singh Sehmi, and Neelesh Bagga, who have brought Orbit/JetPack into this world and continue to help it mature to what it is today—and will be in the future.
This is also a wonderful example of the power of translational research and why we need a lot more of it in the future.
Now, without further ado, here is the summary of William (Billy) Dale’s MIT Master’s thesis:
The Effect an AI Tool (Orbit/JetPack) Has Had and Can Have on Entrepreneurship Education
Alright, folks, let’s cut to the chase. You’ve got a boatload of ideas, you’re maybe knee-deep in the trenches of building a venture, or you’re out there teaching the next generation how to do the same. You’ve heard about AI, generative AI specifically, and maybe you’re wondering, “Okay, so what’s the real story? How does this stuff help when you’re grinding through building a business?” This thesis, coming right out of MIT’s System Design and Management program, looks squarely at that question, specifically how a custom AI tool called Orbit/JetPack played out in our 15.390 entrepreneurship course, which is built around the Disciplined Entrepreneurship framework.
Now, this isn’t just some ivory tower theorizing. This is about understanding the messy, real-world interaction between people, a proven process (DE), a new technology (AI via Orbit/JetPack), and the learning environment we create. To figure this out, we looked at it like a System-of-Systems (SoS). Think of it like this: you’ve got independent parts – the students and their teams, the 24 steps of the DE framework, the Orbit/JetPack AI tool itself, and the course environment – all doing their own thing, but interacting to create something bigger than the sum of their parts. The big question is, what emerges from that interaction, especially when you throw a powerful new tool like AI into the mix?
Here’s the deal: This research dug into how students used Orbit/JetPack across three semesters, from Spring 2024 to Spring 2025, comparing how things worked with the initial version (v1) and the significantly upgraded version (v2). We looked at hard data – how many users, how many ideas, how many steps completed, how many iterations, how teams worked together – and layered that with feedback from course evaluations.
Orbit/JetPack as Your External Enabler
First big takeaway: Orbit/JetPack isn’t just a fancy chatbot. It acted as what we call an External Enabler. Academic researcher Professor Per Davidsson from Queensland University of Technology talks about how external enablers change the game for entrepreneurs by making things less “opaque” and reducing “agency-intensity”. The DE framework, while awesome, can feel daunting with its 24 steps. It’s appropriately and necessarily a bit complex. Orbit/JetPack helped reduce that opacity, making the steps clearer and more actionable. It also reduced agency-intensity – basically, the sheer effort needed to figure out how to do each step. By generating initial content or providing structure, it gave students a running start.
We saw this play out clearly when Orbit/JetPack evolved to v2. The underlying AI model got smarter (GPT-4o vs. GPT-4-turbo), and the user interface got a major facelift – more intuitive, better layout, easier tracking of changes. What happened? User adoption and activity went up. More people signed up, more people were actively using it month-to-month, and the volume of ideas generated per week increased. This wasn’t just random tinkering; the usage patterns tracked directly with the academic calendar, spiking when assignments were due. It tells you that when the tool got better (Perceived Ease of Use) and was explicitly woven into the course (increased Perceived Usefulness and Trust), people actually used it more effectively for their core coursework.
Transforming How We Learn (and Do)
This isn’t just about efficiency, folks. The research points to something bigger: a Transformation of Learning. Students weren’t just getting through the DE steps faster; they were engaging differently.
How did we see this?
- Deeper Iteration: This is huge. Especially in the v2 semesters, we saw a dramatic increase in iteration, measured by the number of versions students created for a specific DE step. The early, analytical steps like “Market Segmentation” were the champs here, with hundreds of versions created across users. This isn’t just hitting “generate” a few times; it suggests students were using Orbit/JetPack as a workspace to really grapple with and refine foundational concepts. The intensity of iterative work on these early steps was significantly higher than later steps.
- Increased Engagement with the Framework: Across the board, in the Orbit/JetPack v2 semesters, teams completed a significantly higher average number of DE steps compared to the v1 period. This suggests students were more willing and able to tackle more of the entrepreneurial journey within the structured framework, facilitated by the tool.
- Enhanced Course Experience: This is where the rubber meets the road. Course evaluations showed improved overall satisfaction and, importantly, higher ratings for whether learning objectives were met in semesters where Orbit/JetPack was used, especially with v2. This happened alongside an increase in the average number of hours students reported spending on the course outside of class. This isn’t a bug; it’s a feature. It means they weren’t spending more time because they were confused or struggling; they were spending more time because they were engaged more deeply with the material, facilitated by the tool. They were leveraging Orbit/JetPack to explore and validate their ideas more thoroughly.
This transformation is an emergent property of the SoS. It’s the student, the framework, the tool, and the course environment all working together. Orbit/JetPack, integrated into the curriculum, managing cognitive load for tough steps, and boosting students’ belief in their ability to navigate the process (self-efficacy), created an environment where this deeper engagement could flourish.
Navigating the “Jagged Frontier”
Now, let’s be real. AI isn’t magic, and this thesis doesn’t pretend it is. The transformation wasn’t uniform, and that brings us to the concept of the “Jagged Frontier”. This term describes the uneven capabilities of AI – it’s great at some tasks, not so great at others.
We saw this frontier clearly in how students engaged with different DE steps. Orbit/JetPack seemed particularly effective at supporting work on the more analytical steps, like market sizing or defining a beachhead market. These are tasks where AI can help crunch data, provide structure, or generate examples based on patterns. The deep iteration on “Market Segmentation” is a prime example.
However, steps requiring deep creativity, nuanced qualitative judgment, or synthesis of complex, messy real-world information showed less intense tool-supported iteration. It doesn’t mean students weren’t doing that work; it might mean they were doing it elsewhere (offline, team discussions, etc.) or that Orbit/JetPack’s AI wasn’t as effective at supporting that specific type of task at its current stage.
The jagged frontier also impacts different users differently. The analysis showed that students with certain self-reported “personas” engaged with Orbit/JetPack and the DE framework in distinct ways. “Founders with an Idea” averaged significantly more steps per user than “Founders without an Idea”. “Amplifiers” (focused on scaling existing concepts) showed the highest average steps per user, indicating intense individual engagement. “Investors” had the lowest, which makes sense; their goal isn’t necessarily to build out every DE step in the tool. This variability underscores that AI tools aren’t one-size-fits-all. How effectively you can leverage them depends on your starting point, your goals, and likely your own digital literacy and “AI self-efficacy”. You can’t just blindly accept AI output; you need to critically engage with it.
What This Means for You
Okay, so what’s the takeaway for entrepreneurs and educators?
For practicing entrepreneurs:
- Embrace AI as an Enabler: Tools like Orbit/JetPack, built around frameworks like DE, can genuinely reduce the friction of getting started and working through complex analysis. They can make the daunting feel doable.
- Use it for Iteration: Don’t treat these tools as magic answer machines. The real power, as the data shows, is in using them as a workspace for iteration and refinement, especially on those crucial early steps where ambiguity is high. Use it to challenge your assumptions, refine your customer segments, & clarify your value proposition.
- Know the Frontier: Be aware that AI has blind spots35…. It might give you solid analytical outputs, but it won’t replace your judgment, your creativity, or your need to talk to actual customers. Use AI to augment, not automate, the hard parts of entrepreneurship.
- Team Up Smart: The data suggests Orbit/JetPack facilitated more equitable workload distribution in teams in its later version. Leverage these tools collaboratively to make sure everyone is contributing and engaging with the framework.
For entrepreneurship educators:
- Think System-of-Systems: You’re not just adding a tool to your course; you’re integrating a new component into a complex ecosystem. Understand how the tool interacts with your students, your framework, & your overall course design. The success of Orbit/JetPack v2 was tied directly to deeper integration into the curriculum.
- AI is a Transformer, Not Just an Accelerator: The goal isn’t just getting students through the steps faster; it’s about fostering deeper learning and different engagement patterns. Design assignments and activities that leverage AI for iterative work and critical thinking, not just content generation.
- Address the Jagged Frontier Head-On: Teach students how to use AI effectively. Acknowledge its limitations. Guide them on when and how to rely on it and when to rely on their own judgment, creativity, and external validation (like customer interviews). Different students (and personas) will interact differently; consider how to support diverse needs.
- Tool Design Matters: The evolution from Orbit/JetPack v1 to v2 shows that good design (UI, model choice, features like version tracking) has a tangible impact on adoption and the quality of engagement. Push for tools that support iteration, team collaboration, and seamless integration with the entrepreneurial workflow.
- Measure Emergence: Look beyond simple metrics. How is the tool changing how students approach problems? How is it impacting team dynamics? How is it shifting overall learning outcomes beyond what you’d expect from just adding a resource?
Looking Ahead
This is just the beginning. The AI landscape is changing by the minute. Tools like Orbit/JetPack have shown they can be powerful catalysts for entrepreneurial learning, making the DE framework more accessible and fostering deeper engagement. But the “Jagged Frontier” is real, and we need to keep pushing tool design and pedagogical approaches to ensure these tools truly augment human capability, support creativity where AI is weak, and provide equitable benefits for all students.
The path forward involves continuous refinement of the tools, smarter integration into the curriculum, and ongoing research to understand these complex systems. The goal is to harness AI’s power to help more people successfully navigate the challenging, but incredibly rewarding, journey of building something from nothing. Let’s get to work.
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
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Successful Serial Entrepreneur Takes It to the Next Level with JetPack: From Coffee to LA Fires, A Story Only Possible with AI
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Remington Hotchkis, a serial entrepreneur in Los Angeles (LA), California, had just seen his latest and biggest venture—Bixby Roasting, a successful D2C subscription coffee business patterned after Dollar Shave Club and Chewy.com—acquired by a much larger company in a successful exit where it could realize its full potential. He should have been celebrating and maybe even relaxing for the first time in six years, surfing at Laguna Beach, and appreciating how he had made people’s lives better by making them happy with better and more accessible coffee.
But he could not. He knew he could do more.
And then his world changed completely on January 7, 2025, when the fires of LA, specifically in the Pacific Palisades, raged out of control and caused billions of dollars of economic damage and even more emotional damage to his friends and community. Fortunately, he and his family were spared the direct devastation this caused, but it was all around him and deeply affected him indirectly. What could he do?
For some reason that is not completely clear to him, he was online and trying to think about this and came across the late January class at MIT on entrepreneurship (MIT EDP) and thought it looked interesting and might be a good distraction at this tough time. He applied, thinking he would not get in, but surprisingly, thanks to Ann Marie Maxwell and Paul Cheek, he was accepted into the program. He headed from LA, where fires were burning hot, to Cambridge, where it was a freezing winter. not sure what was next.
MIT EDP is a program that brings about 70 entrepreneurs and entrepreneurship educators from around the world for a fully immersive program where they have to create a new company from scratch in 6 days. On the first night, each student pitches an idea, and then ideas form around about 15% of the ideas proposed. Remington gave a passionate 90-minute talk about the LA fires and the economic and human toll it was taking and how something had to be done. Again, he cleared the bar, and his very general idea was chosen, and he had a team of himself and 7 others from around the world he had never met before.
Over the week, they ran through the 24 steps of the Disciplined Entrepreneurship process, and even more importantly, they were able to use the new JetPack AI Entrepreneurship Assistant to turbocharge their efforts. By the end of the week, they had a real business with customer letters of intent, investors willing to invest, and a highly motivated team.
In an emotional final presentation, the team and Remington talked about how this process, tool, and experience, combined with the human energy of his team, had taken him from being an entrepreneur whose impact was to make people’s lives better with coffee to a whole new level of actually saving their physical, economic, and emotional lives at a level he had never imagined.
I just got off the phone with Remington, and he is not only pursuing this full time with a gusto, commitment, and fulfillment he had never had before, but so is the team that he met for the first time less than 60 days ago. And he continues to use the JetPack tool every day to make course corrections.
Here is an article from Bloomberg that captures and extends this story, but it is truly an incredibly inspirational real-world example of the power that the combination of a proven entrepreneurial framework when combined with the power of AI (embodied here in the JetPack tool) can take even successful serial entrepreneurs to the next level of impact. To me, this bodes very well for the future.
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
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EDP 2025 Insights: Even More Amazing Than Usual Because of One Key Item That Bodes Well for the Future … If Handled Correctly
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

It is hard to describe MIT EDP (Entrepreneurship Development Program) to people who have not participated in it. It’s a six-day fully immersive program at MIT held in January, often in brutally cold weather, like this year. Entrepreneurs come together from dozens of regions worldwide to form a cohort of about 70-80 participants. Over six days, they have to build a company plan; each day some milestones need to be hit. The lectures in the morning provide examples of how to apply the first principles of Disciplined Entrepreneurship but there is also more.
On Sunday night, Day One, they form teams around brand-new ideas with people they have never met before. That is the starting point for their journey. From there it will take on many turns, twists, and potential full restarts.
Each evening, the teams present their plans to accomplished entrepreneurs who give them “tough love” feedback during multiple simulation sessions focused on that day’s milestone. The milestones are cumulative, as they are in the Disciplined Entrepreneurship process. They must quickly iterate before another simulation session less than 15 minutes later.
It seems unbelievable to think this is possible. Every year, not only do the participants—many of whom are entrepreneurs in the real world so this is not something new—get very nervous that this is possible, but so do WE! Yet every year, it works. It is amazing and life-transforming for so many. As one participant said when asked the #1 thing they learned: “With the right environment, the right structure, and the right people you can do anything.” You can read the books, you can watch the videos, you can work on a startup in your region with the people around you but this is something truly unique – the REAL thing. You come to MIT and get fully immersed in entrepreneurship alongside peers from around the world in a high-pressure environment. You find that not only can you do it, but you also have a whole new level you did not know existed. It is self-discovery at the highest level. That is why explaining is impossible unless you have been through it.
So, we just completed EDP 2025 and it amazes and inspires us—a great way to start the new year—but I want to share an observation about this year that I believe bodes well for the future.
I joke a lot about who is the best because I think it doesn’t matter nearly as much as, “Did you learn the process?” “Did you find purpose in this and are you inspired to keep going?” “Did you find an entrepreneurial soulmate or two?” and “Do you now know what it means to be anti-fragile and are you on board with that program going forward?” That is much more important than where you are at any one point in time. To put this in MIT terms, the first and second derivatives (velocity and acceleration) matter much more than absolute position.
That said, the results of this year’s cohort were noticeably higher than the last years, which had set the new high-water mark for quality. As I thought about this, the gap in quality was much bigger. Why?
It could be various reasons including:
- Better talent this year.
- More refinement of the materials than usual.
- Better coaching and coaching processes.
- The first time we actively and effectively used the DE JetPack tools in the process.
While #1 was not the case (I still love you all and you are each special little snowflakes but come on, that was not it), and as much as I would like to say it is #2 with the new DE books like the new Expanded and Update version of Disciplined Entrepreneurship, which significantly improved the content, and the new material from Paul Cheek’s DE StartUp Tactics, but while it contributed, I don’t think that by itself accounts for the huge leap forward. The coaches have always been great and this year they were even tighter, more aligned, and overall better as was the EDP logistics team’s administration. However, this again does not account for the abnormal jump in quality. I don’t mean to belittle any of these hard-fought advancements, which are so crucial to keep focusing on, but the overriding game-changing factor was #4 and you could see it unfold in real-time throughout the week.
The DE JetPack allowed the students to quickly form hypotheses on market segments and then beachhead markets and test them with high-quality Primary Market Research (PMR). They were able to iterate their ideas and hypotheses to then conduct focused and highly motivated customer research that made all the difference. Not only did it make the ideas so much better, but it also seemed to unify the teams in a way we had not seen before. It was a game changer, and everyone who had participated before noted the big leap in quality this year’s cohort had made. I am pretty confident that several actual very viable IDE (Innovation-Driven Enterprise) high-growth new ventures could come out of this.
The learning point I took away, which was already on my radar but validated this past week, is the importance of AI in the entrepreneurial process and entrepreneurial education writ large.
I wish I had a redo of my final comments to the cohort, having now had the time to reflect more on the week because I not only would have reinforced the key points they had learned of becoming an anti-fragile entrepreneur (the mindset, skill set and way of operating embodied in the 4Hs, heart, head, hand, and home) but I also would have said:
“You will not lose your entrepreneurial battles to AI; you will lose your entrepreneurial battles to people who know how to use AI better than you.”
That is one big takeaway from this year’s session for me.
Huge kudos to Paul Cheek, Ann Marie Maxwell, all the logistics team and coaches, judges, guest lecturers (Lily Lyman, Adam Blake, and Matt Rhodes-Kropf) and so many others who made the week possible and most of all the participants. You put up with a lot and gave us energy every day. You are the customers and we hope you got back 5X what you put in.

About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
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Holy Cow, We Got a Lot of Ship Done in 2024!!!
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Warning: If you think you are going to read about yourself in this post, let me warn you it’s highly unlikely. Doesn’t mean we do not love you but there was just an overwhelming amount of great (entrepreneur)Ship that happened in 2024.
Here are my top 10 items. It was painful to leave many things off this list.
- EDP: Every year starts with EDP (MIT Entrepreneurship Development Program) in January and like a fine wine, it just gets better with age. It never lets us down. Turns out that bringing dozens of great entrepreneurs from over 25 countries and regions around the world to MIT for a fully in-person immersive experience to build a business plan—if not the beginnings of a company—is simultaneously terrifying, exhilarating and life-changing. It forces us to up our game each year and get off to a fast start. If you have ever been to it, you know what I am talking about and if you haven’t, you should.
- The passing of a Legend – Ed Roberts: In February, after the start of classes, we were hit with the heaviest item of the year and much longer. It was incredibly sad but also inevitable. The founder of the field of research-based innovation-driven entrepreneurship, Ed Roberts, passed away peacefully and quickly with his family at his side (thankfully) at the age of 88. To say he led a full life of professional and personal accomplishment is an understatement of the highest order. He was truly a generational figure and a legend. He was also my mentor and giving a eulogy for him was such an honor and also one of the toughest things I have ever had to do but it helped the healing process. His legacy lives on every day and just grows.
- Raise the Bar for Entrepreneurship Education: It was also in February and March that we committed to do our best to raise the quality (or “bar”) for innovation-driven entrepreneurship education not just at MIT but more broadly. We had been working on this for a while but now we publicly put our markers down and started to deliver. See the LinkedIn post here that kicked it off.
- OMG, The New DE Books Launch and They Take Off: April saw the launch of two new books (in one month doubling what we had produced in the previous 14 years). The books got exceptionally positive receptions from the community. First was the Expanded and Updated Disciplined Entrepreneurship which incorporated 10 years of lessons learned since the original as well as changes in the field, market and technology. It immediately became a multiweek national bestseller in the US, which is mind-blowing for a textbook. The second and equally exciting is MIT Senior Lecturer Paul Cheek’s book Disciplined Entrepreneurship Startup Tactics. I have taught with Paul for many years now—he also has his own course on this topic—and let me be clear, no one does it better. The book reflects his expertise and, as with the Expanded and Update DE book, there are robust online teaching materials available to help educators. DE Startup Tactics also quickly shot up the best-selling list on Amazon and continues to thrive. It will become another evergreen resource for entrepreneurs and was the first expansion in the DE series, with more to come. Releasing just one of these books in a year would have been a huge success, but having both made it an epically great year for high-quality content.
- delta v 2024: As spring starts, so does the delta v planning, and this year we had an exceptional leadership team with Jenny Larios Berlin, Macauley Kenney, and Ben Soltoff, as well as Stephanie MacConnell in NYC, heading up our operations there … and did they ever get it done. Much like EDP, every year it seems like an impossible hill to climb and every year it gets done better. We had a wonderful cohort again this year and the final presentations were the highest-level quality ever. But that was not the end, because this year an extra month was added for the teams intending to raise money, with programming focused on financial literacy and other topics. While this was the second year of the program, it reached a whole new level; the teams have been raising money at an unprecedented rate and are clearly more investor-ready.
- JetPack Takes Off: Maybe one of the most unexpected and profound changes that happened this year was the emergence of the Generative AI tool JetPack on the Orbit platform. While we have been working to develop and deploy the Orbit MIT Entrepreneurship AI co-pilot for almost six years now and have achieved significant MIT student participation (over 25% of the entire student body), we still were searching for the killer app that would make Orbit an app that students would log onto daily. The hiring of the great Doug Williams helped solve that. Doug worked with Paul Cheek to figure out how to use GenAI and our well-structured and proven DE content to create JetPack tools to guide students, or really any entrepreneurs, through the process of creating a first draft business plan in hours rather than weeks or months. We were using this in class but it really blew up when Shari Van Cleave posted a video on how she was using it for her startup. While this story started years ago, it exploded this year. It definitely will change the future of entrepreneurship education and entrepreneurship in general in ways that we can’t even fathom yet. Stay tuned for much, much more.
- Complete Revamp of Introductory Entrepreneurship Course for MBAs (15.360): While I love all of my courses, the one course that stood out in 2024 to me was the overhaul of the introductory entrepreneurship seminar for MBAs at MIT Sloan. For years, this course has been a problem, and it was believed it could not be fixed. The target customer taking the class in the first semester was just too broad and we did not have enough time to really deal effectively with all the different constituencies in it. Well in 2024 we took this challenge head-on and used our own techniques. Tons of primary market research. Lots of brainstorming new potential solutions. Experimentation. While the final product was far from perfect, we started everyone off together and then offered alternative paths in the second half of the semester. We incorporated the aforementioned JetPack, Orbit, and other AI tools to help. The class had a record 200 students in it (half of the MBA class at MIT Sloan) and while it was messy at times, I am confident that we have a new blueprint to succeed going forward and we are definitely trending in the right direction. This is a bit of inside MIT Sloan baseball but those in the course know and it is important to integrate the valuable MBAs with the other entrepreneurial resources at MIT.
- Serbian Workshop: While I rarely do workshops abroad anymore, when the Chief Innovation Officer at MIT requests me to do it, I listen and respond. Anantha Chandrakasan hosted a team from Serbia interested in ensuring their major investment in biotechnology would have positive economic and other types of impact so their minister requested a week-long onsite workshop. Honestly, I did everything I could to get out of this but in the end, gave in reluctantly. I must say, it was a lot of work but one of the highlights of the year. To go to a new place under a lot of pressure to deliver was a big challenge. They had the technical expertise but business commercialization was not at the same level. We got off to a bit of a rocky start but by the end of the week, our team had made huge progress and feel that there will be a new generation of entrepreneurs in Eastern Europe that will pay lasting dividends. Plus, it was fun because it was during the heat of the Olympics, and the US and Serbian basketball teams were the two best and going head-to-head against each other. It also showed the power of our community in Europe to come together. See a link here for more and some other thoughts at the Summer Solstice.

Winning team BioTech Bridge at Belgrade Disciplined Entrepreneurship Workshop, along with coaches and mentors from the region and MIT – note Celtics shirts they are wearing, as they too are world champions! - CCNY: As economic disparities in our society grow and social mobility and access to opportunity decrease, it creates more and more frustration for someone like me to see this taken away, because it is exactly how I got to where I am today. Being able to get a great education, including in entrepreneurship and AI, seems to be something we should not limit but make more available to all. Towards this end I could not be more proud of what we are doing with CCNY and what we announced this year. Two great but highly complementary institutions coming together to help solve a problem. Like other items above, this will have long-term ramifications and profoundly change many young people’s lives for years to come. Huge kudos to Vince Boudreau, Georgia Perakis, Anantha Chandrakasan, Stephanie MacConnell, Chris Bobko, and Will Blodgett as well as the many others who helped make this inspirational program happen.
- Climate and Clean Energy Entrepreneurship: This has been an area of focus since I started at MIT in 2006 but recently with the addition of Ben Soltoff as an EIR focused on this area, we have been able to make enormous progress and it just keeps growing exponentially. It also helped to have Tod Hynes join us as a Senior Advisor. This year saw the fruits of this labor. The TEX-E program became an established juggernaut with the fabulous David Pruner at the helm. It was a year marked by better integration of the MIT Climate and Clean Energy student efforts, not just with TEX-E (Fellows and Internship programs) but also internally at MIT with a new high point for the MIT Clean Energy Prize and poised for another in 2025. The year ended with an announcement on how our center was reestablishing our connections to Greentown Labs (which spun out of the Trust Center originally) to grow the tree’s roots deeper to make it bigger going forward. Watch this space with a lot more to come including a new “Disciplined Entrepreneurship for Climate and Energy Ventures” book in 2025.
Those are the top ten from my perspective. I had to leave out a lot unfortunately like the Faculty Founder Initiative Cohort 2, our exciting growing relationship with the Deshpande Center to improve Lab to Market process and outcomes, the emerging Global Entrepreneurship Educators Network launching in January 2025, work with Jaylen Brown and Jrue and Lauren Holiday to improve entrepreneurial outcomes for underrepresented groups in Boston, helping host and participate in GCEC with old friend Donna Levin in Boston this year (including talks by Daniela Ruiz Massieu and Paul Cheek), great trips to Notre Dame with Chuck Kane, Milan Polytech with Alex Fracassi, talk in New Hampshire to 603 Business, all the classes and all the people and so much more… But don’t get mad, just remind an old guy what he forgot below.
But now, on to 2025. Happy New Year everyone and best wishes for a healthy, prosperous, and fun year and let’s make more Good Ship Happen!
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.
Sign up for our newsletter
Trust Center Annual Report Now Available: Please Laterally Innovate (Copy) This Document!
The Disciplined Entrepreneurship Toolbox
Stay ahead by using the 24 steps together with your team, mentors, and investors.
The books
This methodology with 24 steps and 15 tactics was created at MIT to help you translate your technology or idea into innovative new products. The books were designed for first-time and repeat entrepreneurs so that they can build great ventures.

Ever since I started as the Managing Director of the Trust Center some 17 years ago (!), we have produced an Annual Report to document what we do—not just to our donors and stakeholders, but also to ourselves and the community. It is a non-trivial investment to create. It reminds us of the broad impact we have created and forces us to reflect on the coherence and alignment of our work.
I learned this practice at IBM, where at the end of each year we wrote a “Value Add” letter to our clients summarizing what we had done that year. By concisely summarizing the year (where things are so often forgotten), it highlighted how we were so much more than just another hardware vendor. It justified their choosing to do business with us, even though our prices were higher than other hardware vendors.
At the beginning of my tenure here at the Trust Center, these annual reports were so painful to do because we barely had enough resources to do our basic jobs. I wrote every word and even did the design and layout. That being said, I found them to be extraordinarily valuable, and they helped us secure more resources and get out of the day-to-day survival mode. It is like the wisdom gained when you hear someone say “I don’t have time to get organized,” and you realize that this is the wrong perspective. Make the investment and get out of the hole!
Annual Reports paid dividends throughout the year—not just with donors, but with all stakeholders. They allowed us to be explicit about what we do and don’t do. The process forced discipline on us and gave us pride in our progress. It began to differentiate us from others.
About 8 years ago, we had the wonderful fortune of having the incredibly talented Greg Wymer join our center as the Marketing and Communications Director. He picked up the responsibility to lead the Annual Report development and production, bringing it to a whole new level of content and design.
Each year features a new theme and an eye-catching design (UI matters). Last year it was “Yes You Can!” This year it is appropriately, “Raising the Bar.”
We are extremely proud of this document as it reminds us and shows the incredible depth and breadth of the impact our small but extraordinarily mighty team accomplished in 12 months. But it is not meant to be a “show off” document nearly as much as it is meant to be a guide or blueprint for others who want to learn from what we have done. The explicit mission of MIT is to create a body of knowledge and share that knowledge with the world so we can address the world’s most pressing challenges.
Our contribution to that body of knowledge is the wisdom we have gained about entrepreneurship from all the experiments we have run and iterated on—some of which have worked and some that have not. So we proudly present our latest 2024 Annual Report to help “Raise the Bar” for entrepreneurship education everywhere.
Because if you are an entrepreneurship educator, we are on the same team. We hope you enjoy it, find it useful, share it, and copy it for your situation and context. That would make us very happy.
About the author
Bill Aulet
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship at MIT and Professor of the Practice at the MIT Sloan School of Management and MIT Sloan Executive Education. He is also the author of the Disciplined Entrepreneurship book and workbook.





